How To Get Press Releases To Work For You And Increase Your Success
Are press releases still useful? The is the subject of an ongoing debate throughout the Internet universe. The truth is this: they are quite useful indeed. Many IMers actually believe that they are not useful simply because they are not using them properly to build their business in the way that they should. For the most part, there is so much more to press releases than using the free distribution tools that are available, and sending out a poorly crafted article with a link to what you want them to buy. In this article we will show you some of the things that you can do to create a wildly successful release that will help you build your business.
Quotes are powerful in press releases and yours will be expected because it's for your business marketing. If you work with a partner, it might be a good idea to quote him or her. If you are the only person in the business, then that is fine and nobody will know that. There is never any name at the bottom of the PR, so then it's fine to quote your own self. A quote in any press release makes it more authoritative since it is coming from someone in upper management. But remember to say something intelligent with your quote. What you must do is find out how to write them and then just use that format. Any longer than that and you are going to risk losing peoples' attention. With that in mind, you will keep the word count to less than about 500 words. If you follow proper and accepted PR formatting protocol, then that will help to get your release read by editors. What you will find is that you have more than enough space, and it you may not be able to fill that.
Do you recollect the "five W's" that you learned in elementary school years ago? When you wrote a paper, it typically had to include the who, what, why, where, and when aspects of what you were discussing. If you wanted to really cover your bases, you could include the how. This is the golden rule of your press release. Remember, you are specifically talking about a certain service or product. So when you are trying to convey your message in the press release, adding the five W's, and the how, and help them comprehend what you're saying.
You want to stack the press release cards in your favor, so this is why you need to know these tips. It is not true that PR's are worthless and not by any more info means, so pay attention to those who know. If you work hard at it, you can create an awesome press release every time you want to do so. Do more research on this because we only gave you three little tips, but they are good ones.